Organic Cotton

Cotton is woven through your world forming 50% of the globe's textile sales. Conventionally grown cotton consumes approximately 25% of the insecticides and more than 10% of the pesticides used in the world. Conventional farming devours roughly a third of a pound of pesticides and fertilizers to produce enough cotton for a single T-shirt. The production of cotton has a huge impact on the world you live in.

What then is Organic Cotton? It is cotton grown using non genetically modified seeds and no synthetic fertilizers, herbicides, insecticides or pesticides are used during it’s cultivation.

By choosing organically grown cotton, you can reap all the benefits of cotton's beauty, comfort, and strength, while minimizing harm to people and the planet.Organic cotton feels good on your skin and great on your conscience.

Supima Cotton

Supima is the world’s finest cotton. What makes it unique is the extra-long staple fiber that gives it it’s premium properties of Strength, Softness and Colour retention. Used by some of the biggest brands and fashion houses across the world, Supima cotton is recognised for its luxury, quality and craftsmanship.

Supima Cotton is different in a lot of ways. It’s strong fibers and American heritage are trusted by the best. Twice as strong as regular cotton, Supima makes fabric that will resist pulling, breaking and tearing, resulting in longer lasting products.

Supima Cotton absorbs dye with deep, long lasting penetration. The result is a product that retains color better than regular cottons.

Grown only in the USA. Making up only 1% of total world cotton production. Supima is the brand for American-grown Pima cotton. The Supima organization was formed in El Paso, Texas in 1954, in an effort to brand and promote this ultra luxurious cotton. The Supima name was derived from a blending of the words “Superior” and “Pima.”